[DOWNLOAD] "Selling Power (Artlaw: Contracts)" by Henry Lydiate * Book PDF Kindle ePub Free

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eBook details

• Title: Selling Power (Artlaw: Contracts)
• Author : Henry Lydiate
• Release Date : January 01, 2010
• Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
• Pages : * pages
• Size : 45 KB

Description

The film and entertainment industries exercise strong bargaining power over non-negotiating artists, or 'hired hands', whose marketability remains unproven and relatively low--the powerless majority. However, they have had to learn to accept the bargaining power of negotiating artists who, because of their proven high marketability and potential for high income/profit generation, are able to dictate high fees and other favourable contractual terms and conditions for their performances--a relatively small, but powerful, minority. The powerful minority scenario has also appeared in the contemporary art world in recent times, as sale prices of many living artists' works have soared and achieved wide media interest beyond the cognoscenti. UK artist Lucian Freud's painting Benefits Supervisor Sleeping, i995, fetched $33.64m at Christie's New York in 2008 and set the auction record for a living artist; and South African artist Marlene Dumas's painting The Visitor, 1995, fetched $6.3m at Sotheby's London in 2008, creating the current auction record for a living woman artist. How have such artists exercised their exceptional economic power, and how have their dealers and buyers reacted?

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