(DOWNLOAD) "Selling Software: How Vendors Manipulate Research and Cheat Students (Feature)" by Education Next * Book PDF Kindle ePub Free
eBook details
- Title: Selling Software: How Vendors Manipulate Research and Cheat Students (Feature)
- Author : Education Next
- Release Date : January 22, 2007
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 189 KB
Description
When companies that sell instructional software used to come calling on Reid Lyon, expert on reading instruction and former advisor to President Bush, he played a little game. First, he listened politely to the sales reps' enthusiastic pitches and colorful demonstrations of how computer software can build reading skills in new ways. Then he asked to see their technical manuals. "I always found nothing in there that would help the consumer determine if this stuff really works," said Lyon, who last year ended a 10-year stint as chief of the Child Development and Behavior Branch at the National Institute of Child Health and Human Development, which sponsors studies on reading. Regarding software, Lyon said, he would "rarely see any data that I would consider credible." These encounters with software makers happened so often--three to four times a month in Lyon's experience--that he observed a pattern. "They always came in excited, and left very depressed."
 "Selling Software: How Vendors Manipulate Research and Cheat Students (Feature)" by Education Next * Book PDF Kindle ePub Free){kind=link}